The Game Room was built around a simple idea: if Super Bowl Sunday is already one of the biggest game days of the year, why not turn the entire venue into a game?

Produced by Flip and House of Chey, the experience transformed Casa Nube into a full-scale game room. Every element—from the environment and activations to the brand partnerships and programming—was designed to create participation rather than passive attendance.

While the Super Bowl provided the backdrop, the focus was always on the experience happening throughout the room. Guests weren't just there to watch the game; they were there to play and connect. The result was an energetic, packed-out event that brought together sports culture, nightlife, and community in a way that felt natural.